Top 5 Beauty Retail Apps in Bulgaria Q4 2021

In the fourth quarter of 2021, the top beauty retail applications in Bulgaria showed varied performance trends. Here, we break down the weekly downloads and active user data for the leading apps in this category, based on Sensor Tower's insights.

Notino: perfumes and cosmetics saw a consistent increase in weekly downloads, peaking at 939 in the first week of November. The app's active users fluctuated slightly but ended the quarter on a high note, with 3.75K users in the last week of December.

Mein dm experienced a gradual increase in weekly downloads, reaching a high of 501 in the last week of December. Active users for the app also showed a steady rise, culminating in 4.55K by the end of the quarter.

SUGAR Cosmetics: Shop Makeup demonstrated modest but steady growth in weekly downloads, with a peak of 135 in early November. The app's active user base grew gradually, reaching 299 by the last week of December.

Faberlic had a varied performance in terms of downloads, peaking at 130 in mid-November. The app's active users showed a slight decline towards the end of the quarter, ending with 820 active users in the final week.

Avon Katalog maintained a relatively steady download rate, with a peak of 145 downloads in early November. The active user data for this app was not available.

For more comprehensive insights and detailed analysis, visit Sensor Tower.